How Lawyers Can Benefit From SEO
Search engine optimization (SEO) plays a vital role in improving a law firm’s visibility online, as well as driving traffic to the firm’s website. With almost every legal firm seeking its share of the online marketplace, it is important for you to invest in all online marketing strategies to help improve your firm’s visibility online. Having a website alone doesn’t guarantee that all your target audience will be able to find you. Having your legal firm’s website optimized for search engines and organic visitors can, however, promote its visibility online. With many people using search engines (Google, Bing, Yahoo, etc.) to find lawyers, only properly optimized sites show up on the top pages of a search result.
Benefits of SEO to Legal Firms
1. Increase Online Exposure and Visibility
When handled properly, your firm’s exposure to the outside world and target audience will be amplified. Google and other search engines use a strict algorithm to display results when a search query is entered. Some of the factors that these search engines look for to index websites include quality content, usability, site responsiveness, and optimized keywords. This means well-optimized sites are given a preference hence displayed on the top pages of a search result (SERPs). Highly ranked sites show up on the top of search results hence receives the highest hits.
Search engine optimization strategies such as keyword optimization, content marketing, social media marketing and video marketing among other methods help increase the site’s visibility to search crawlers, and also makes indexing easy. As long as your firm appears on the top pages of a search result, you can then be assured of increased traffic hence higher conversions.
2. Return on Investment
Unlike other advertisement and marketing methods such as TV, Radio, and Print adverts, online marketing is relatively easy and affordable. The returns on investments are also much higher hence a worthy investment for all law firms or lawyers. The increased online visibility makes your company/brand popular – most people will most likely contact you when in need of legal services. All you have to do is identify an expert SEO firm to handle the optimizations.
3. Social Bookmarking
Most internet users (and businesses) will bookmark your site for future reference or even refer friends to your site. Social bookmarking not only makes your website/firm popular but also puts you ahead of your competition. Other law firms may also want to be associated with your firm as it is already popular and ranked highly by search engines. According to experts, most people gain trust with a product/firm after seeing its name severally on the web, especially if it shows up every time they search for anything related to law. Search engine optimization makes this possible as it puts your name on top of search engines and in the social media, meaning more people get to see what your firm has to offer.
4. Lead Conversions
Finding experienced and trustworthy lawyers isn’t an easy task for most people. Many people will log onto your website to read materials published on your site before they can make contact. If your website already contains quality and informative content about the niches you specialize in, there’s a high probability that the reader/audience will make contact. SEO experts help ensure content published in your site is quality and up to the standards required to increase conversions. Basic SEO strategies such as posting quality legal tips on your blog, social media accounts, as well as the main website do make a difference in other people’s lives, hence increases conversion rates.
If you haven’t embraced SEO yet, your firm is then missing out big on the market. Hiring an expert SEO analyst or firm to take care of all the optimizations is however recommended for better results. We recommend our local friend: SEO For Lawyers — dallasseogeek.com. We know first hand that he can provide quality Rankings in Google for Lawyers. Below is a bit more about his approach and experience with Law Firm SEO: